NATHAN C. CASKEY
205 Dudley Dr.
Fort Mill, SC 29715
DIGITAL ANALYTICS ADMIN, DIRECTOR OF ANALYTICS, DATA SCIENTIST, or DIGITAL STRATEGIST with an emphasis on Data Analytics, Data Science, Project Management, and Business Analysis in a challenging, fast-paced work environment.
Business Data Analysis, Google Marketing Platform: Google Analytics, Google Tag Manager and Google Data Studio, Tableau/Alteryx Development, Project management, business-to-business, business-to-consumer, off-shore team management, online marketing, team building and organization. Managing accounts, websites and online marketing for large industries (TIAA, Belk and Hendrick Automotive Group) as well as project coordination and management. Search Engine Optimization in large and small industries.
Digital Analytics Administrator
TIAA (Dec 2014 to present)
National Retirement, IRAs, Mutual Funds, and Life Insurance company.
2022-Present: Digital Analytics Administrator for Google Marketing Platform. Administrator for Google Analytics and Google Tag Manager. SAFE agile product owner and team lead for tagging and performance team. Responsible for tagging, metrics architecture and cookie consent.
2016-2021: Business Analyst on the Digital Analytics team leading training and reporting for Google Analytics delivering analytics, visualization and metrics (Tableau/Alteryx) to all Digital businesses.
2015-2016: Sr. Business Analyst for Digital Metrics team. Wrote requirements documents and managed new data model project to consolidate participant data into new ESP database.
2014-2015: Program Manager for Digital Analytics Team. Governed new work intake and project management for 6-8 digital analysts. Managed team budget and built new work intake project management solution in SharePoint.
Web Designer/Internet Marketing Business Owner
Business Web Design Charlotte (13 years of Web Building/SEO Experience)
Web design and internet marketing for a handful of clients averaging 1-2 projects per month as supplemental income. WordPress websites and online marketing for small businesses.
American Tire Distributors (May 2014 to Dec 2014)
Largest tire distributor in north America supplying Walmart, Walmart Canada, Sears, and General Motors with tire supplies.
Responsibilities: implementation and reporting using Adobe SiteCatalyst for all ATD Online web portals for Walmart, Walmart Canada, Sears, General Motors and ATD Online. Liaison to General Motors.
Accomplishments: built and integrated Adobe SiteCatalyst implementation from the ground up supporting $7m online sales per year. Implementation and support of General Motors portal.
SEO On-Site Program Manager
SearchDex (August 2013 to May 2014)
Dallas-based SEO Service and Technology company specializing in large retail both US-based and globally.
Responsibilities: Project management service license agreement of Belk.com’s largest source of online revenue amounting to $5.9m contribution in 2013. Responsible for front-end and back-end optimization and QA for Belk.com and Belk.com mobile. Agile project management strategy used for team management, content development, performance forecasting and project portfolio performance.
Accomplishments: Acted as liaison between Belk IT and SearchDex development and grew SearchDex contribution to Belk to over 32% of online sales. Instrumental in nearly doubling revenue conversion rate of Belk.com e-commerce site from natural sources. Developed content management system re-platform optimization strategy including application and web optimization audits of current and future platforms.
Disability Care Provider (Part Time)
InReach (May 2006 to December 2014)
Work one-on-one with children with disabilities advancing life skills and personal care. 2-3 evenings per week as needed.
SEO Program Manager
Practis Inc. (June 2011 to June 2013)
Web design and internet marketing firm specializing in websites and online marketing for the medical industry.
Responsibilities: Created, developed and managed up to 50 online marketing programs for medical practices and healthcare groups. Responsible for sales of new online marketing accounts and management of SEO specialist teams.
Accomplishments: Grew the online marketing division from conception to $1/2m residual service license agreement sales per year.
Social Media Management Team Leader
BetterCarPeople (August 2010 until June 2011)
Online automotive services company specializing in lead management and online reputation.
Responsibilities: Developed and managed the Reputation Management services for over 30 automotive dealerships.
Accomplishments: Developed and executed the Reputation and Social Media Management for car dealers as well as instrumental in growing accounts for the company.
Strategic Account Manager: Hendrick Automotive Group
izmoCars (July 2007 until July 2010)
International Website and Online Marketing company for Automotive Dealerships.
Responsibilities: Account Management of 60+ accounts, organic and paid SEO, online marketing strategy development, off-shore team management, sales, and training.
Accomplishments: Grew the account by 25% in one year. Increased the overall traffic to the dealership group websites by 49.7%. Built several tools to increase productivity resulting in a decrease in the workload of overseas staff by 50%. Managed up to 60 accounts within Hendrick Automotive Group.
Director of New Project Development
Web Full Circle (July 2006 to July 2007)
Web Design and Internet Marketing company in Charlotte, NC
Responsibilities: Sales, Accounting, Human Resources, Company Policy Consultation, Minor Web Design, Project Management.
Accomplishments: Increased company average project size from $1,500 to $8,000 in seven months. Assisted in building a company business plan and implemented new systems for streamlined project development. Managed up to 10 website design and online application projects from conception to completion.
Regional Operations Director
STS Refills LLC (Cartridge World USA) (May 2005 to July 2006)
A master franchise company selling franchises for Cartridge World USA with revenue of over $10M per year
Responsibilities:Â Training and improving all Cartridge World stores in the North Carolina, Pennsylvania, and Delaware territories. Provide regional stores with new company policies, assist business owners with financial and marketing needs, train new technicians, and help open new stores from initial set up to grand opening.
Accomplishments:Â Oversaw seven store openings in seven months. Researched and implemented efficient, innovative method of remanufacturing Epson cartridges later adopted company-wide. Introduced five new packaging methods extending cartridge shelf life by nine months and reducing failure rate by 10%. Led monthly owner and technician conference calls.
Certified Product Specialist/Instructor
CompUSA (July 2003 to September 2004)
National computer superstore and training center.
Responsibilities:Â Sales, merchandising, providing technical assistance, and suggesting technical solutions for all products, especially digital cameras, PDA’s, and networking.
Accomplishments:Â Taught three elective 6-hour Microsoft Office classes and one-on-one specialized classes, three to four times a week on subjects including PC basics, software, PDA’s, and digital cameras.
- Google Analytics / Adobe Analytics
- Google Marketing Platform
- Tableau Certified
- eCommerce Online Marketing
- Search Engine Optimization (SEO)
- Salesforce / Zoho / Microsoft CRM / HighRise
- Various eCommerce content managements systems
- WordPress, Joomla
- Agile Project Management
- Enterprise Architecture and Front End Development
- Off-Shore Team Management
- Microsoft: Office, Project, Access
- Dreamweaver, Adobe CC: Photoshop & Lightroom
- Industry website optimization tools
BA, Computer Science / Information Technology, University of North Carolina Charlotte, May 2004, GPA: 3.2
References available upon request.