NATHAN C. CASKEY
4636 Hannah Drive
Rock Hill, SC 29732
ONLINE MARKETING or ONLINE ACCOUNT MANAGEMENT with an emphasis on SEO and Search Engine Marketing.
Online marketing, account management, organic and pay-per-click optimization, off-shore management, selling, training, team building and organization. Managed accounts, websites and online marketing for medical practices, medical groups and large automotive dealership groups as well as project coordination and management.
Web Designer/Internet Marketing Business Owner
Business Web Design Charlotte (12 years of Web Building/SEO Experience)
Web design and internet marketing for a handful of clients averaging 1-2 projects per month as supplemental income. WordPress websites and online marketing for small businesses.
SEO Program Manager
SearchDex (August 2013 to present)
On-site program manager for the optimization of the Belk.com e-commerce website. Responsible for the success and positioning of Belk product pages and categories.
Disability Care Provider (Part Time)
InReach (May 2006 to present)
Work one-on-one with children with disabilities advancing life skills and personal care. 2-3 evenings per week as needed.
SEO Program Manager
Practis Inc. (June 2011 to June 2013)
Specialists in medical website design. Health care website design, web application development, SEO, medical content and secure forms for medical practices, hospitals and healthcare organizations.
Create, develop and manage the SEO programs for medical practices and healthcare groups. Responsible for sales of new SEO accounts. Took over sales of basic website program bundles with online marketing services.
Grew the online marketing division from conception to $1/2M residual sales per year.
Social Media Management Team Leader
BetterCarPeople (August 2010 until June 2011)
Innovative online automotive services company specializing in offerings such as Overnight BDC, Better Web People, and Social Media Management for Car Dealers.
Develop, manage, and oversee the Social Media Management for Car Dealers division of Better Car People.
Developed and executed the Social Media Management for Car Dealers as well as instrumental in growing accounts for the company.
Strategic Account Manager: Hendrick Automotive Group
izmoCars (July 2007 until July 2010)
International Website and Online Marketing company for Automotive Dealerships.
Account Management, Organic and Paid Search Engine Optimization, Online Marketing Strategy development, Off-shore team management, sales, and training.
Grew the account by 25% in one year. Increased the overall traffic to the dealership group websites by 49.7%. Built several tools to increase productivity resulting in a decrease in the workload of overseas staff by 50%. Managed up to 60 accounts within Hendrick Automotive Group.
Director of New Project Development
Web Full Circle (July 2006 to July 2007)
Leading Web Design and Internet Marketing company in Charlotte, NC
Sales, Accounting, Human Resources, Company Policy Consultation, Minor Web Design, Project Management.
Increased company average project size from $1,500 to $8,000 in seven months. Assisted in building a company business plan and implemented new systems for streamlined project development. Managed up to 10 website design and online application projects from conception to completion.
Regional Operations Director
STS Refills LLC (Cartridge World USA) (May 2005 to July 2006)
A master franchise company selling franchises for Cartridge World USA with revenue of over $10M per year
Training and improving all Cartridge World stores in the North Carolina, Pennsylvania, and Delaware territories. Provide regional stores with new company policies, assist business owners with financial and marketing needs, train new technicians, and help open new stores from initial set up to grand opening.
Oversaw seven store openings in seven months. Researched and implemented efficient, innovative method of remanufacturing Epson cartridges later adopted company-wide. Introduced five new packaging methods extending cartridge shelf life by nine months and reducing failure rate by 10%. Led monthly owner and technician conference calls.
Certified Product Specialist/Instructor
CompUSA (July 2003 to September 2004)
National computer superstore and training center.
Sales, merchandising, providing technical assistance, and suggesting technical solutions for all products, especially digital cameras, PDA’s, and networking.
Taught three elective 6-hour Microsoft Office classes and one-on-one specialized classes, three to four times a week on subjects including PC basics, software, PDA’s, and digital cameras.
- Search Engine Optimization/Brand Marketing/Reputation Management
- Google Analytics/Google Products & Services
- Microsoft Office
- Macromedia Dreamweaver
- Adobe Photoshop
- Salesforce / Zoho / Microsoft CRM / HighRise
- Industry website optimization tools
BA, Computer Science / Information Technology, University of North Carolina Charlotte, May 2004, GPA: 3.2
References available upon request.