Facebook has recently released their Facebook Places pages. These will eventually replace the Facebook Business Pages that are tied to physical locations.
NOTE: please keep a look-out for this message when you sign in to your Facebook Business Page:
If you see this message, that means that Facebook has already identified that you can transition your Facebook Business Page to a Facebook Places Page. The Facebook Places Page contains the same information that the Facebook Business Page has, except that it shows a verified business location.
There are many benefits to verifying your Facebook Places Page:
- Verified business listing will secure you as the owner of your physical location.
- Facebook users can TAG themselves and other users at your business location giving you free advertising.
- Places pages are search engine optimized for your location and will show up in local searches.
- Removes duplicate listings when having both a Places page and a Business page.
- You can use Facebook Deals with your Places page.
After clicking on the prompt, look for “claim it now” on your new Facebook Places page.
a verification box will appear:
Next you will have to verify your physical location by having a phone call from Facebook to the business number listed on your Places page.
If you can’t answer the phone or the wrong number is listed, there are other methods of verification. Once you have verified your business, you’re done! Enjoy your new Facebook Places Page!
http://ping.fm I discovered this tool today for utilizing wide-scale social networking broadcasting. It made me stop to think about the sheer number of social sites that I subscribe to and keep up with along with the time spent massaging the my total online social status. The light came on with this tool and this being the first post that I am sending out using ping.fm, I am looking forward to the ability to shorten my work-load all the while widening my social reach with social networking avenues that I have not yet harnessed.
This method of social broadcasting can be very useful to link building, branding, and in general creating a buzz. My only reservation about a system like this is the obvious problem with unique user generated content since I refuse to copy and paste any of my written work to multiple social networking areas. This method will certainly be studied and monitored. There must be some value to sheer hard work with creating unique content since as we all know, “content is king.”
It started out as a bad problem with one irritated customer who decided to bad-mouth Hendrick MINI on YouTube resulting in a first-page Google listing for the bad review. After consulting with izmocars, the solution to this problem was presented. The only way to get rid of the bad review was to bury it with good videos. It took about an hour to walk around the dealership collecting videos with a common digital camera (www.flipvideo.com camera recommended) as well as downloading the available videos from the MINI manufacturer website. These videos were uploaded and marketed across the web totaling about 20 videos in all. The bad review was buried within 24 hours. One of the videos went Viral (became very popular) and has received over 73,000 views so far.
Video Link: http://www.metacafe.com/watch/2790186/hendrick_mini_toll_booth/
Blogging in the Automotive Industry
The internet savvy user wants content that is of interest to them delivered in a way that is easily readable, searchable, and readily receivable. Blogging is the answer to that desire and provides a way for your visitors to subscribe to your content or quickly search for the topic that they are looking for and find a large amount of information on the subject. In the automotive industry, blogging is an excellent way to sculpt the image of your business online.
What to Write About?
Choosing what to write about is the primary question when creating a blog in order to reach out to your customers. The first rule of blogging is to stay on topic. Once you create a blog about your business, all of the posts as a whole make up the way that your visitors perceive you. It is important to carry the same tone in your blog posts throughout your online presence. Whether you are writing a technical blog on the ins and outs of specific models or possibly a more personal route that expresses the philanthropic interests of the dealership in community involvement, the blog should display a singular message. When writing posts for a dealership blog the perception of the visitor should be taken into consideration. For instance, if your intent is to portray your dealership as a integral member of the community, posts on popular local venues and sponsored events will show your customers that your business exists for a higher purpose than just the pursuit of financial gain.
Standards of Blogging
There are many good standards of blogging and ways to make a more interesting blog post that will keep the attention of your readers. The inclusion of multimedia content is helpful as well as descriptive post titles and relevant post labels. This helps make your posts exciting while organizing them in a manner that is easily searchable by your customers. In order to keep readers supplied with fresh information the intervals between posts should be constant. There is no limit to the number of posts that a blog can have and the more frequent, the better. The posts are easily picked up by search engines and through the izmoRainmaker program; the posts are expertly marketed to blog directories in order capture the largest market-reach.
Benefits of Blogging
The benefits of a well constructed blog are paramount to your online marketing presence. Blogs create a large amount of keyword rich content that cannot be matched with the creation of pages or manipulating inventory listings. Blog content is indexed by search engines at a much higher rate than standard internet web pages and can be spread throughout the internet community in a matter of minutes after posting. This new keyword rich content not only is delivered to blog subscribers but frequently gains recognition from the search engines and places your site at the top of searches that would not otherwise have been listed. Finally a blog develops a connection to your audience in ways that are personable so that your blog readers come to view your posts as a source of knowledge and value.