Need: to track the source of a banner ad or link from an external source into Google Anlytics.
Example: Yahoo ad
Solution: Tag your URL with Google’s URL Builder so that the source is easily shown within Google Analytics.
Enter campaign Data:
Campaign Source: Yahoo
Campaign Medium: banner
Campaign Term: (list your keywords unless your account is connected to Google Adwords)
Campaign Content: (used for AB testing, enter a unique description for each ad)
Campaign Name: My Yahoo Promo
Click “Generate URL” and then use this URL in your Yahoo banner ad to link back to your site.
Presto! You now have a verifiable source from external advertising campaigns.