3 Steps to tracking external ads using Google's URL Builder

Google’s URL Builder Tool

Need: to track the source of a banner ad or link from an external source into Google Anlytics.

Example: Yahoo ad

Solution: Tag your URL with Google’s URL Builder so that the source is easily shown within Google Analytics.

Step 1: Go to:
http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578

Step 2:
Enter campaign Data:
Campaign Source: Yahoo
Campaign Medium: banner
Campaign Term: (list your keywords unless your account is connected to Google Adwords)
Campaign Content: (used for AB testing, enter a unique description for each ad)
Campaign Name: My Yahoo Promo

STEP 3:
Click “Generate URL” and then use this URL in your Yahoo banner ad to link back to your site.

Result from example above:
http://www.nathancaskey.com/blog?utm_source=Yahoo&utm_medium=banner&utm_term=nathan%2Bcaskey%2C%2Bblog%2C%2Bseo&utm_content=MyYahooAd1&utm_campaign=My%2BYahoo%2BPromo

Presto! You now have a verifiable source from external advertising campaigns.